{"title":"Audemars Piguet","description":"\u003cp class=\"MsoNormal\" style=\"line-height: normal; background: white; margin: 6.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003eIs a Swiss manufacturer of \u003c\/span\u003e\u003cspan style=\"color: black; mso-color-alt: windowtext;\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Luxury_good\" title=\"Luxury good\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB; text-decoration: none; text-underline: none;\"\u003eluxury\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003cspan style=\"color: black; mso-color-alt: windowtext;\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Watch\" title=\"Watch\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB; text-decoration: none; text-underline: none;\"\u003ewatches\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e, headquartered in \u003c\/span\u003e\u003cspan style=\"color: black; mso-color-alt: windowtext;\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Le_Brassus\" title=\"Le Brassus\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB; text-decoration: none; text-underline: none;\"\u003eLe Brassus\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e, Switzerland, the company was founded by Jules Louis Audemars and Edward Auguste Piguet in the \u003c\/span\u003e\u003cspan style=\"color: black; mso-color-alt: windowtext;\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Vall%C3%A9e_de_Joux\" title=\"Vallée de Joux\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB; text-decoration: none; text-underline: none;\"\u003eVallée de Joux\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e in 1875, acquiring the name Audemars Piguet \u0026amp; Cie in 188.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"line-height: normal; background: white; margin: 6.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003eThe company has been family-owned since its founding. It is considered one of the Big Four privately-owned watch brands alongside \u003c\/span\u003e\u003cspan style=\"color: black; mso-color-alt: windowtext;\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Rolex\" title=\"Rolex\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB; text-decoration: none; text-underline: none;\"\u003eRolex\u003c\/span\u003e\u003c\/b\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e, \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"color: black; mso-color-alt: windowtext;\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Patek_Philippe\" title=\"Patek Philippe\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB; text-decoration: none; text-underline: none;\"\u003ePatek Philippe\u003c\/span\u003e\u003c\/b\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e,\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e and\u003cb\u003e \u003c\/b\u003e\u003c\/span\u003e\u003cspan style=\"color: black; mso-color-alt: windowtext;\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Richard_Mille\" title=\"Richard Mille\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB; text-decoration: none; text-underline: none;\"\u003eRichard Mille\u003c\/span\u003e\u003c\/b\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e. \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"line-height: normal; background: white; margin: 6.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003eThe company is best known for introducing the \u003cb\u003eRoyal Oak\u003c\/b\u003e wristwatch in 1972, which helped the brand rise to prominence within the watchmaking industry. One of its earlier achievements was creating the first \u003c\/span\u003e\u003cspan style=\"color: black; mso-color-alt: windowtext;\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Repeater_(horology)\" title=\"Repeater (horology)\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB; text-decoration: none; text-underline: none;\"\u003eminute-repeating\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003cspan style=\"color: black; mso-color-alt: windowtext;\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Movement_(clockwork)\" title=\"Movement (clockwork)\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB; text-decoration: none; text-underline: none;\"\u003emovement\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e in 1892, the company developed the first skeleton watch in 1934 and has manufactured some of the thinnest watches, such as the 1986 ultra-thin \u003c\/span\u003e\u003cspan style=\"color: black; mso-color-alt: windowtext;\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Automatic_watch\" title=\"Automatic watch\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB; text-decoration: none; text-underline: none;\"\u003eautomatic\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003cspan style=\"color: black; mso-color-alt: windowtext;\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Tourbillon\" title=\"Tourbillon\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB; text-decoration: none; text-underline: none;\"\u003etourbillon\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e wristwatch (Calibre 2870). \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 3.0pt; line-height: normal; mso-outline-level: 2; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003eHistory\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"line-height: normal; background: white; margin: 6.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003eJules Louis Audemars and Edward Auguste Piguet knew each other in their childhood but were not reconnected until 1874, when they were in their early twenties. In 1875, they formed a partnership with Lesedi Selapyane and began their business. In 1881, Audemars Piguet \u0026amp; Cie was officially founded, and was based in \u003c\/span\u003e\u003cspan style=\"color: black; mso-color-alt: windowtext;\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Le_Brassus\" title=\"Le Brassus\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB; text-decoration: none; text-underline: none;\"\u003eLe Brassus\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e, a village inside the \u003c\/span\u003e\u003cspan style=\"color: black; mso-color-alt: windowtext;\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Vall%C3%A9e_de_Joux\" title=\"Vallée de Joux\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB; text-decoration: none; text-underline: none;\"\u003eVallée de Joux\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e in Switzerland. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"line-height: normal; background: white; margin: 6.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003eBoth Audemars and Piguet were previously watchmakers. Audemars created complex watch movements for other \u003c\/span\u003e\u003cspan style=\"color: black; mso-color-alt: windowtext;\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Watch\" title=\"Watch\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB; text-decoration: none; text-underline: none;\"\u003ewatch\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e manufacturers such as \u003c\/span\u003e\u003cspan style=\"color: black; mso-color-alt: windowtext;\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Tiffany_%26_Co.\" title=\"Tiffany \u0026amp; Co.\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB; text-decoration: none; text-underline: none;\"\u003eTiffany Co.\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003e to use. Piguet specialized in the regulation of watch movements. Once partnered, they split the responsibilities while operating their own company: Audemars oversaw production and technical aspects, while Piguet focused on sales and management. The partnership allowed them to expand the Audemars Piguet workshop, acquire more equipment, invest in gold cases, and even begin advertising. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"line-height: normal; background: white; margin: 6.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan style=\"font-size: 14.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: black; mso-color-alt: windowtext; mso-font-kerning: 0pt; mso-fareast-language: EN-GB;\"\u003eBy 1882, the company had sales depots located in London and Paris. Faced with increased competition from industrialized American watchmakers, AP instead chose to embrace its handcrafted heritage based on the existing established system. \u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1053\/2392\/1747\/collections\/images-2.jpg?v=1784631409","url":"https:\/\/www.scarletsattic.co.uk\/collections\/audemars-piguet.oembed","provider":"Scarlets Attic","version":"1.0","type":"link"}